Luxury outdoor furniture brand Brown Jordan announced this week the signing of a lease for a new showroom in the Charleston Design District. The 81-year-old company plans to open its new location at Navy Yard Charleston in late fall of this year.
The 4,000-square-foot showroom will introduce Brown Jordan’s next-generation concept, described in a press release as an immersive retail experience. This new approach aims to redefine how designers and consumers explore and customize luxury outdoor living products. The company intends for the Charleston location to serve as a physical representation of its brand, highlighting craftsmanship, timeless design, and innovation, while also acting as a model for future showrooms both nationally and internationally.
The showroom will move away from traditional retail displays. Instead, it will feature complete outdoor living environments, demonstrating how various collections can be layered to create sophisticated residential and hospitality settings.
Brown Jordan President Ben Collins stated in a press release that Charleston is an important market for the brand, noting its strong design community and natural connection to outdoor living. He added that the new showroom will expand the company’s presence in the Southeast and offer a more immersive way for designers, homeowners, architects, landscape professionals, and hospitality clients to experience the brand.
The new showroom will be located at 2154 Noisette Blvd Ste 132, North Charleston, SC 29405.
