News Summary
Texas A&M International University (TAMIU) achieved great success at the 12th Annual Education Digital Marketing Awards, winning seven national awards for creativity and excellence. The awards recognize outstanding digital content and marketing efforts, highlighting TAMIU’s effective campaigns like ‘Release the Quacken’ and ‘Dusty’s Glow-Up’ that boosted community engagement and school spirit. This achievement showcases the hard work and dedication of the PRMIS team, setting a high standard for future innovation.
Texas A&M International University Shines Bright with Seven National Awards
Exciting news is in the air for Texas A&M International University (TAMIU)! The university is celebrating a fantastic achievement after its Office of Public Relations, Marketing and Information Services (PRMIS) bagged a total of seven national awards during the 12th Annual Education Digital Marketing Awards, which took place on July 31, 2023. This event is a well-known national competition that honors excellence in the realms of educational websites, digital content, electronic communications, mobile media, and social media.
A Celebration of Excellence
The awards ceremony is no small feat, especially considering that more than 1,000 entries from colleges, universities, and secondary schools around the country were up for consideration. A panel of distinguished judges, comprised of education marketers and advertising professionals, carefully sifted through the entries and selected the best of the best. And TAMIU came out on top!
Igniting Creativity and Innovation
Steve Harmon, the director of PRMIS, shared his delight and pride in the team’s achievements. He emphasized that these awards are not just shiny trophies; they affirm the team’s creativity, drive, innovation, passion, and teamwork. He noted how vital it is for the team to find new and engaging ways to share the university’s mission and story across various platforms. Their exciting approach truly helps the school stand out in the competitive landscape of education.
Highlighting Creative Campaigns
Among the numerous campaigns that contributed to TAMIU’s impressive recognition, two notable initiatives stood out: the “Release the Quacken” campaign and “Dusty’s Glow-Up.” The former celebrated a significant surge in enrollment by flooding the campus with adorable rubber ducks, which not only caught the attention of many but also managed to stir a sense of community and joy among students and staff alike. On the other hand, the “Dusty’s Glow-Up” campaign introduced TAMIU’s new mascot, bringing a fresh spirit to the university’s identity.
A Focus on Engagement and Community
Harmon expressed how proud he is of the team’s energetic efforts, which directly contribute to positive engagement, recruitment, retention, and an enhanced community perception of the university. He views the recognition from national peers as a significant honor that reflects the team’s dedication and hard work.
The Continuous Drive for Improvement
But the journey doesn’t stop here! Harmon made it clear that while these awards are a tremendous achievement, they also highlight the importance of innovation and the need to constantly raise the creative bar in marketing efforts. TAMIU has not only earned accolades from state and national competitions but has also gained recognition from international awards in the past, motivating the PRMIS team to continuously improve their strategies and engage with the community more effectively.
A Talented Team Behind the Success
Leading the PRMIS team alongside Harmon are a group of talented professionals dedicated to ensuring that TAMIU shines in the best light possible. Though their names haven’t been disclosed in the announcement, their contributions are undoubtedly the backbone of the department’s success.
Conclusion
In a world where effective communication matters now more than ever, Texas A&M International University stands as a testament to how creativity, teamwork, and passion can lead to outstanding results. As they celebrate their well-deserved recognition, it’s safe to say that TAMIU is already looking ahead, eager to embrace the future with innovation and enthusiasm.
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- Texas A&M International University
- Education Digital Marketing Awards
- National Oceanic and Atmospheric Administration
- The Weather Channel
- Wikipedia: Hurricane Season
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