News Summary
Sewing Down South has unveiled a summer collection in collaboration with Belk, featuring nearly 100 styles of men’s and women’s apparel, home goods, and accessories. Available online and at the King Street location, the collection showcases whimsical patterns and pastel colors inspired by Southern living. This partnership, which began in January, includes unique design elements like beaded belts and a palmetto leaf logo, aiming to provide affordable and stylish options for summer occasions. A pop-up shop at Belk further extends the collection’s accessibility.
Charleston, SC – Sewing Down South has launched an exclusive collaboration with Belk, featuring a summer collection that offers nearly 100 styles in men’s and women’s apparel, home goods, and accessories. The collection, which became available on June 4, 2025, can be purchased online and at Sewing Down South’s King Street location through Labor Day.
The opening event for the collection took place on June 7, 2025, welcoming attendees to explore the vibrant assortment created in partnership with Belk’s private label, Crown & Ivy. This new line includes whimsical patterns and pastel colors, designed to capture the coastal beauty and hospitality characteristic of Southern living. Unique elements of the collection include beaded belts and pop-color linings, with the palmetto leaf, a prominent symbol of Southern culture, featured across nearly all products as a logo.
Prices for items in the collection start as low as $10, making it accessible to a broad audience. In addition to the store on King Street, Belk is also hosting a pop-up shop next door, where customers can find a selection of the summer collection until Labor Day, further extending the reach of the collaboration.
Key Features of the Collection
The collection is designed for various summer occasions, providing everything from stylish kitchenware for outdoor dinners to fashionable apparel perfect for nights out. This collaboration highlights the Southern lifestyle through carefully curated pieces that blend comfort with charm.
Background on the Collaboration
The partnership between Sewing Down South and Belk has been in preparation since discussions began in January. Sewing Down South was co-founded by Craig Conover, known from the television series “Southern Charm,” along with Amanda Latifi and Jerry Casselano. This collaboration with Belk marks a significant milestone for Conover’s brand, expanding its visibility and reach.
Sewing Down South’s flagship store on King Street opened in May 2021, with a second location in Nashville opening in June 2024. The brand has also previously collaborated with other retailers such as Thomasville Furniture, HSN, and E. & J. Gallo, showcasing its versatility in the retail space.
Future Endeavors
Looking ahead, a holiday collection is currently in the works, set to launch in October 2025, indicating that this collaboration is not a one-time event but part of an ongoing partnership with Belk. Founded in 1888, Belk has a rich history of serving customers across 16 Southeastern states and is committed to offering stylish and affordable Southern-inspired products.
The Sewing Down South and Belk partnership not only showcases the dedication to Southern design and culture but also emphasizes the importance of accessibility and style in modern retail. As the summer collection continues to gain traction, the response from customers will likely play a crucial role in shaping future collaborations and collections.
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Additional Resources
- The Post and Courier: Southern Charm and Craig Conover’s Store
- Encyclopedia Britannica: Charleston, South Carolina
- Reality Tea: Honest Review of Sewing Down South
- Google Search: Sewing Down South
- Bravo TV: Craig Conover’s Career Update
