Charleston, South Carolina, October 21, 2025
News Summary
Fashion designer Sergio Hudson has teamed up with Volvo to introduce a unique collection inspired by his South Carolina heritage, emphasizing sustainability. The limited-edition range features a $1,895 tailored wool-blend car coat and a $225 belt made from responsibly sourced materials. Available online from October 20, 2025, each piece aligns with Hudson’s commitment to local production, highly influenced by Charleston’s cultural backdrop. This collaboration not only signifies Hudson’s personal journey but also celebrates Volvo’s 70th anniversary in the U.S.
Charleston, South Carolina – Fashion designer Sergio Hudson has collaborated with Volvo to launch a limited-edition collection that draws inspiration from his South Carolina roots, heritage, and a commitment to sustainability. This distinctive collection includes a tailored wool-blend car coat priced at $1,895 and a belt, named “Nordico in Dawn,” which retails for $225. Both items are made from responsibly sourced materials that reflect Volvo’s interior aesthetics.
The collection integrates materials originally used in the cabin of the fully electric Volvo EX90, representing a synthesis of automotive design and high fashion. Hudson characterizes the coat and belt as emblematic pieces that successfully merge luxury with sustainability, featuring precision tailoring and soft, eco-friendly materials.
The launch event took place in Charleston, a city that holds personal significance for Hudson, as his mother was born there, and he spent his childhood summers immersed in the local culture and style. This cultural backdrop deeply influences his design philosophy. The Volvo EX90, also manufactured in Ridgeville, South Carolina, adds another layer of importance to the collaboration, as it supports local employment and community development.
In partnership with Volvo, Hudson aims to redefine both the automotive and fashion industries by embracing a shared philosophy centered around craftsmanship and meticulous attention to detail. The collection stands as a tribute to Hudson’s heritage while promoting the positive effects of sustainable practices in the realm of fashion.
Hudson considers this collaboration a full-circle moment, recalling that his family once owned a Volvo vehicle and his mother was employed by a company that Volvo later acquired. The collection reinforces values of luxurious style and modern functionality, empowering individuals through fashion.
Hudson’s designs are characterized by sharp tailoring and elegant silhouettes, crafted for versatility that suits various occasions throughout the day. Within this collaboration, both Hudson and Volvo assert that good design transcends mere functionality, channels emotional responses, and pays careful attention to the finer details.
The Sergio Hudson x Volvo collection will be available exclusively online starting October 20, 2025, for consumers in the U.S., Canada, and the UK. Each piece is made-to-order and crafted in the U.S. This aligns with Hudson’s dedication to local production and community empowerment.
This partnership marks a significant milestone as it coincides with Volvo’s 70th anniversary in the U.S., celebrating decades of innovation and design excellence in automotive manufacturing. Kelly Mason, Volvo’s Head of Communications, highlights the importance of this collaboration in marrying automotive design with contemporary fashion.
Moreover, Hudson emphasizes the profound influence of African American culture on fashion, advocating for greater recognition of Southern influences in the luxury styling sector. This collaboration not only showcases innovation in design but also reflects a deep respect for heritage and sustainable practices.
Key Features of the Sergio Hudson x Volvo Collection
| Item | Price | Materials | Key Aspects |
|---|---|---|---|
| Car Coat | $1,895 | Wool-blend, responsibly sourced | Tailored, luxury, sustainable |
| Belt “Nordico in Dawn” | $225 | Responsibly sourced materials | Symbol of craftsmanship |
FAQ
What is the Sergio Hudson x Volvo collection inspired by?
Fashion designer Sergio Hudson has partnered with Volvo to create a limited-edition collection inspired by South Carolina roots, heritage, and sustainability.
What products are included in the collection?
The collection includes a tailored wool-blend car coat priced at $1,895 and a belt called “Nordico in Dawn” priced at $225, made from responsibly sourced materials reflecting Volvo’s interior.
When will the collection be available for purchase?
The Sergio Hudson x Volvo collection will be available online exclusively starting October 20, 2025, for consumers in the U.S., Canada, and the UK.
Where are the products made?
Each piece is made-to-order and crafted in the U.S., aligning with Hudson’s commitment to local production and community empowerment.
What significance does the collaboration hold for Hudson?
Hudson noted that the collaboration reflects a full-circle moment for him, as his family once owned a Volvo, and his mother worked for a company acquired by Volvo.
How is the collection tied to Volvo’s history?
This collaboration marks Volvo’s 70th anniversary in the U.S., celebrating decades of innovation and design in automotive manufacturing.
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Additional Resources
- Ebony: Sergio Hudson Volvo Collaboration
- Essence: Sergio Hudson x Volvo Collection
- Street Insider: Volvo and Sergio Hudson Collaboration
- Greenville Online: Designer Collaborates with Volvo
- L’Officiel USA: Sergio Hudson Volvo Partnership
- Wikipedia: Sergio Hudson
- Google Search: Sergio Hudson Volvo collaboration
- Google Scholar: Sergio Hudson Volvo
- Encyclopedia Britannica: Sergio Hudson
- Google News: Sergio Hudson Volvo
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