News Summary
The New Primal, a meat snack company founded by Jason Burke in Charleston, has grown from humble beginnings with a single dehydrator to becoming one of the fastest-growing brands in the U.S. Recognized for promoting grass-fed beef jerky and healthy snack options, the brand’s products are now sold in approximately 10,000 stores nationwide. With a commitment to wholesome ingredients, The New Primal is reshaping the snack market, particularly for families seeking healthier choices for their children.
From Dehydrator to National Success: The New Primal Soars from Charleston!
Charleston might be known for its picturesque views and rich history, but behind the scenes, it’s also a hub for entrepreneurial magic! One brand breaking all the molds and making a mark in the snack world is The New Primal. This awesome company, which started with just a single dehydrator in a cozy condo, has recently been recognized as one of the fastest-growing brands in the U.S. Amazing, right? Well, it gets even better!
Meet the Man Behind the Magic, Jason Burke
So, who’s the mastermind behind this delightful meat snack revolution? It’s none other than Jason Burke. He packed his bags and moved to Charleston in 2008, motivated by personal experiences with family health struggles related to what they ate. Recognizing the connection between food choices and health problems, Burke developed a genuine interest in nutrition. As someone with a sweet tooth looking for healthier options, he took matters into his own hands.
With just a small $40 dehydrator, he started crafting his own tasty jerky to satisfy his cravings. The catch? His friends and gym buddies began to take notice and loved what he was cooking up! Before long, Burke was overwhelmed with requests. Talk about being popular!
Taking it Up a Notch
What started as a fun side project soon escalated into a culinary adventure. Burke transformed his one-dehydrator setup into a small factory, running six dehydrators from his home. The enticing aroma of smoked meat wafting through their condo didn’t sit well with his wife, prompting a search for additional space. They eventually secured a catering kitchen in Mount Pleasant to bulk up production.
For over a year, Burke balanced his snacks and 9-to-5 life, wanting to see if The New Primal would take off. By 2012, he decided it was time to dive in headfirst, making jerky his full-time gig. His gamble paid off big time!
Expansion and Breaking Boundaries
The New Primal quickly gained traction, landing early retail partnerships with local spots like Caviar Bananas and King Street Grocery. As one of the first brands to promote grass-fed beef jerky in the U.S., it was trailblazing a healthier path in the world of snacks. Though there were a few hiccups along the way – like having their application to exhibit at the Charleston Farmers Market turned down – Burke’s perseverance led to landmark moments.
Publix became the brand’s first big break, and the rest is history! Today, The New Primal’s delicious products are a household staple, available in approximately 10,000 stores across the nation. Yes, that means you can find them in major retailers such as Whole Foods, Walmart, Kroger, and even online at Amazon!
Snack Time for Kids!
Growing and Thriving with Local Roots
In closing, The New Primal’s remarkable journey from a single dehydrator in a condo to one of the fastest-growing brands in the U.S. soars as a testament to innovation, passion, and dedication. As they continue to expand and inspire, fans of healthy snacks can rest easy knowing they’ve got a flavorful option that’s good for them too!
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Author: STAFF HERE CHARLESTON
The CHARLESTON STAFF WRITER represents the experienced team at HEREcharleston.com, your go-to source for actionable local news and information in Charleston, Charleston County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Spoleto Festival USA, Charleston Wine + Food Festival, and the MOJA Festival. Our coverage extends to key organizations like the Charleston Metro Chamber of Commerce and the Charleston Museum, plus leading businesses in tourism and maritime industries that power the local economy such as South Carolina Ports Authority and the Charleston Visitor Center. As part of the broader HERE network, including HEREaiken.com, HEREbeaufort.com, HEREchapin.com, HEREcharleston.com, HEREclinton.com, HEREcolumbia.com, HEREgeorgetown.com, HEREgreenwood.com, HEREgreenville.com, HEREhiltonhead.com, HEREirmo.com, HEREmyrtlebeach.com, HEREnewberry.com, HERErockhill.com, HEREspartanburg.com, HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, and HEREsanantonio.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
