July 12, 2025

iSmash Franchise Opening New Location on James Island

News Summary

A new entertainment venue, iSmash, is set to open on James Island, providing a unique outlet for stress relief through activities like splattering paint and axe throwing. Franchise owner Amanda Edwards brings extensive experience to the new venture, which will accommodate individuals and groups. With the goal of promoting mental health awareness, iSmash aims to create a safe environment for fun and creative expression. The facility will be located at 1291 Folly Road and is scheduled to commence operations in late August 2025.

James Island, South Carolina – A new entertainment venue is set to open its doors on James Island as iSmash, a national rage room franchise based in New York, has signed a lease for its first location in South Carolina. This franchised facility, locally owned by Amanda Edwards, is scheduled to commence operations in late August 2025.

The James Island iSmash, located at 1291 Folly Road, aims to provide a unique and engaging outlet for stress relief. Customers will have the opportunity to partake in various activities, including splattering paint, throwing axes, and breaking items inside the rage room. The facility is designed to cater to both individuals and groups, with packages available for parties of up to 15 people and individual ticket options available for solo participants.

Amanda Edwards, the franchise owner, brings a wealth of experience in sales, marketing, and operations to this new venture. With an impressive background, including over eight years of service in the U.S. Air Force where she was recognized as “Airman of the Year” in 2004, Edwards is poised to successfully manage the day-to-day operations of the iSmash location.

The objective of iSmash is clear: to create a safe and fun environment where individuals can engage in healthy stress-relief activities. The franchise emphasizes ethical outlets for managing stress and encourages participants to let loose and enjoy their time in the rage room.

The facility will provide all necessary safety and cleaning equipment, ensuring customers can fully enjoy their experience without any concerns. The splatter paint activity is open to participants of all ages, starting from age three, while the rage room requires participants to be at least eight years old. This inclusivity allows families and friends to engage in creative and cathartic fun together.

The announcement regarding the opening of this new location was made public through a press release on July 11, 2025. In that release, Steven Shortino, the founder and CEO of iSmash, expressed enthusiasm about expanding their franchise into the Charleston area. He noted the local community’s strong interest in experiential entertainment, suggesting that the iSmash facility will be a welcome addition to the recreational options available on James Island.

With the growing popularity of rage rooms across the United States, iSmash positions itself not just as an entertainment option, but as a venue that promotes mental health awareness through unique stress relief techniques. The franchise’s foundation rests on the principles of providing a fun, engaging refuge for its customers, giving them the freedom to express themselves in a safe environment.

As the countdown to opening day begins, residents of James Island and the surrounding areas are encouraged to look forward to an exciting new way to unwind and escape the pressures of daily life. The combination of a seasoned local owner and a well-established franchise aims to set the stage for a successful launch of the iSmash brand in South Carolina.

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