Charleston, August 30, 2025
News Summary
The Hugo Spritz has been recognized as the official drink of the summer by major lifestyle outlets such as Forbes and Business Insider. Known for its sweet and floral elderflower flavor, this cocktail has gained immense popularity across Charleston, overtaking traditional favorites like the Aperol Spritz. Upscale venues are enhancing their menus with this refreshing drink, which is perfect for both indoor and outdoor enjoyment. Its vibrant presentation has become a staple of Charleston’s cocktail culture this summer.
Charleston—The Hugo Spritz is officially the drink of the summer, as recognized by major lifestyle outlets including Forbes and Business Insider. This refreshing cocktail, characterized by its sweet and floral elderflower flavor, has become increasingly popular in Charleston bars and restaurants, outshining traditional favorites like the Aperol Spritz.
As of August 30, 2025, the weather forecast indicates a steady rain expected to persist throughout the day, with highs reaching 76°F. This weather may perfectly suit those looking to enjoy cocktails indoors. The evening will bring cloudy skies and intermittent rain, with a low of 69°F.
Promoted by St-Germain Elderflower Liqueur, the Hugo Spritz typically features a combination of elderflower liqueur, prosecco, soda water, a lime wedge, and a sprig of mint. The drink’s appealing yellow color and invigorating taste cater to those seeking a vibrant summer experience. In Charleston, which thrives on its rich culinary scene, the Hugo Spritz is seeing a boom in popularity, especially in various upscale venues.
Beverage directors at noted establishments such as Gabrielle Plaza at Hotel Bennett, Little Palm at The Ryder, and Frannie & The Fox at Emeline have embraced the Hugo Spritz, enhancing their drink offerings with this trendy cocktail. Known for their aesthetic charm and robust beverage programs, these venues are driving the seasonal popularity of the drink.
Loyalty to the drink appears to be steadfast, as seen in the enthusiasm surrounding its orders. These Charleston bars have confirmed that the Hugo Spritz was a prominent choice last year, and this summer has brought even greater demand. The beverage’s visual appeal has also been enhanced by specialty St-Germain Collins glasses, allowing patrons to enjoy not just the taste but the overall experience of the cocktail.
This summer, St-Germain’s strategic branding and marketing efforts have targeted affluent venues, aiming to establish the Hugo Spritz as a trendy and Instagram-worthy option. The drink seeks to replicate the global marketing success of the Aperol Spritz, which began dominating the cocktail scene in 2003, by focusing not only on taste but also on presentation.
With summer drawing to a close, many Charleston establishments are pondering their beverage offerings for the fall season, but the Hugo Spritz may continue to hold its ground given its current popularity. Italian restaurants within the city have also begun incorporating the cocktail into their menus, further solidifying its status.
As Charleston basks in the summer sun, the Hugo Spritz stands out as a testament to the local cocktail culture and the influence of effective marketing in the beverage industry.
FAQ
What is a Hugo Spritz?
The Hugo Spritz is a cocktail made with St-Germain Elderflower Liqueur, prosecco, soda water, mint, and lime. It has a sweet and floral flavor profile.
Where can I find the Hugo Spritz in Charleston?
Popular bars in Charleston serving the Hugo Spritz include Gabrielle Plaza at Hotel Bennett, Little Palm at The Ryder, and Frannie & The Fox at Emeline.
Why is the Hugo Spritz popular this summer?
The drink’s popularity is attributed to its refreshing taste, appealing aesthetics, and effective marketing by St-Germain, drawing attention in social media and upscale venues.
How does the Hugo Spritz compare to the Aperol Spritz?
While the Aperol Spritz has a bitter and zesty flavor, the Hugo Spritz is known for its sweet and floral elderflower taste, making it a refreshing alternative.
Key Features of the Hugo Spritz
| Feature | Description |
|---|---|
| Flavor Profile | Sweet and floral from elderflower liqueur |
| Key Ingredients | St-Germain Elderflower Liqueur, prosecco, soda water, mint, lime |
| Appearance | Bright yellow color with mint garnish |
| Popularity | Designated as the drink of the summer in 2025 |
| Key Venues | Gabrielle Plaza, Little Palm, Frannie & The Fox |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Post and Courier: Hugo Spritz – Drink of the Summer
- Wikipedia: Cocktail
- Charleston City Paper: Saquan Jenkins and Mixology
- Google Search: Hugo Spritz
- The Manual: How to Make Planter’s Punch
- Encyclopedia Britannica: Cocktail
- Post and Courier: Columbia Aperol & Hugo Spritz Cocktail Roundup
- Google Scholar: Hugo Spritz
- New York Times: Charleston Judge Rules on Statute
- Google News: Hugo Spritz
Author: STAFF HERE CHARLESTON
The CHARLESTON STAFF WRITER represents the experienced team at HEREcharleston.com, your go-to source for actionable local news and information in Charleston, Charleston County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Spoleto Festival USA, Charleston Wine + Food Festival, and the MOJA Festival. Our coverage extends to key organizations like the Charleston Metro Chamber of Commerce and the Charleston Museum, plus leading businesses in tourism and maritime industries that power the local economy such as South Carolina Ports Authority and the Charleston Visitor Center. As part of the broader HERE network, including HEREaiken.com, HEREbeaufort.com, HEREchapin.com, HEREcharleston.com, HEREclinton.com, HEREcolumbia.com, HEREgeorgetown.com, HEREgreenwood.com, HEREgreenville.com, HEREhiltonhead.com, HEREirmo.com, HEREmyrtlebeach.com, HEREnewberry.com, HERErockhill.com, HEREspartanburg.com, HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, and HEREsanantonio.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
