Weather Data Source: South Carolina Weather

Charleston’s Tourism Industry Hits Record Economic Impact

Article Sponsored by:

Want to target the right audience? Sponsor our site and choose your specific industry to connect with a relevant audience.

What Sponsors Receive:
Prominent brand mentions across targeted, industry-focused articles
High-visibility placements that speak directly to an engaged local audience
Guaranteed coverage that maximizes exposure and reinforces your brand presence
Interested in seeing what sponsored content looks like on our platform?
Browse Examples of Sponsored News and Articles:
May’s Roofing & Contracting
Forwal Construction
NSC Clips
Real Internet Sales
Suited
Florida4Golf
Click the button below to sponsor our articles:
Charleston's historic district with tourists enjoying the area.

News Summary

Charleston’s tourism sector has achieved a remarkable economic impact of $14.03 billion in 2024, reflecting a 7.1% increase from last year. This growth is attributed to higher visitor spending, reaching an average of $1,105, and an increase in tourism-related employment, which saw 54,900 jobs created. Meanwhile, approximately 7.89 million visitors explored the city, emphasizing Charleston’s enduring appeal with its historical sites and vibrant culture. However, the city also faces challenges in managing the increasing tourist influx while preserving its charm.

Charleston

Charleston’s tourism industry has reached new heights, generating a record economic impact of $14.03 billion in 2024. This figure marks a 7.1% increase from the previous year and underscores the city’s continued popularity as a travel destination. The estimated number of visitors arriving in Charleston during the year was approximately 7.89 million, leading to significant economic benefits for the region.

The increase in economic impact can be attributed in part to higher spending per visitor. The average spending per visitor rose to $1,105, a 5.5% rise from 2023. Notably, tourism accounted for 23.5% of all sales in the Charleston area, highlighting its vital role in the local economy.

The tourism sector, which employed 54,900 people—marking the highest employment level recorded—witnessed the opening of about 1,200 job opportunities in 2024. Hotels in Charleston also experienced a robust performance, selling nearly 4.94 million room nights and achieving a 70.6% average hotel occupancy rate. The average daily rate for hotel rooms increased to $186.

Visitor Statistics and Trends

While the total number of visitors to Charleston increased by a modest 1.2%6.29 million passengers reported. The majority of tourists hailed from neighboring states, with North Carolina, Florida, and Georgia being the top sources of visitors. Notable metropolitan areas contributing to this influx included Charlotte, Atlanta, and New York City.

Charleston’s Appeal

Charleston’s appeal as a tourist destination is multifaceted, including its rich historic sites, vibrant food scene, diverse shopping options, picturesque waterfronts, lively festivals, and abundant outdoor recreation opportunities. These factors not only attract visitors but also create a dynamic local economy that benefits from tourism.

Challenges and Future Considerations

Despite the impressive growth in tourism, Charleston faces challenges related to increased visitation. The city is actively seeking ways to balance the benefits of tourism with potential issues arising from the influx of visitors. This ongoing effort is crucial to maintaining the city’s charm and quality of life for both residents and tourists alike.

Research Insights

The data on Charleston’s tourism economy was compiled by the College of Charleston’s Office of Tourism Analysis, which provides valuable insights into trends and developments in the local tourism sector.

Charleston’s record tourism numbers and economic impact suggest a thriving industry that continues to grow despite some challenges. As the city moves forward, understanding these trends will be key to sustaining its attractiveness and handling the demands of a bustling tourism environment.

Deeper Dive: News & Info About This Topic

HERE Resources

Charles Wadsworth, Chamber Music Pioneer, Passes Away
South Carolina Lawmakers Consider Reforms to Liquor Liability Laws
Charleston to Host Food & Wine Classic
Second Annual Food & Wine Classic Scheduled in Charleston
South Carolina Reveals Ambitious Manufacturing Strategy
South Carolina Sees Remarkable Growth in Tourism Sector
South Carolina’s Vision for Manufacturing Growth
Spoleto Festival USA Kicks Off in Charleston
South Carolina Named Fastest-Growing State in the U.S.
Charleston County Seeks Consultation After Tax Referendum Failure

Additional Resources

Charleston's Tourism Industry Hits Record Economic Impact

HERE Charleston
Author: HERE Charleston

ADD MORE INFORMATION OR CONTRIBUTE TO OUR ARTICLE CLICK HERE!
Article Sponsored by:

Want to target the right audience? Sponsor our site and choose your specific industry to connect with a relevant audience.

What Sponsors Receive:
Prominent brand mentions across targeted, industry-focused articles
High-visibility placements that speak directly to an engaged local audience
Guaranteed coverage that maximizes exposure and reinforces your brand presence
Interested in seeing what sponsored content looks like on our platform?
Browse Examples of Sponsored News and Articles:
May’s Roofing & Contracting
Forwal Construction
NSC Clips
Real Internet Sales
Suited
Florida4Golf
Click the button below to sponsor our articles:

Construction Management Software for Contractors in Charleston, SC

In Charleston, SC, contractors rely on CMiC for a construction management solution that enhances visibility across every project phase. The software offers seamless integration between financials, field operations, and compliance tracking, allowing construction firms in Charleston to maintain efficiency while managing multiple job sites.

Learn More about CMiC’s offerings here. 

Stay Connected

More Updates

Would You Like To Add Your Business?

Sign Up Now and get your local business listed!