February 13, 2026

Roswell Welcomes The Chambray: A Beacon for Entrepreneurial Growth Near Canton Street

Roswell, Georgia, February 13, 2026

Roswell, Georgia has recently celebrated the groundbreaking of The Chambray, a new boutique hotel aimed at redefining hospitality in the downtown area. This five-story hotel, anticipated to open in the summer of 2027, represents a $30 million investment and is expected to create 350 construction jobs and 30 permanent positions, supporting the local economy and tourism sector.

Roswell, Georgia

Roswell Welcomes The Chambray: A Beacon for Entrepreneurial Growth Near Canton Street

In a compelling demonstration of entrepreneurial vision and strategic community planning, Roswell, Georgia, a vibrant suburb north of Atlanta, recently celebrated the groundbreaking of The Chambray, a new boutique hotel set to redefine hospitality in its historic downtown district. This project offers valuable insights for other growing cities, including Charleston, SC, highlighting how private investment, coupled with innovative local government support, can catalyze economic vitality and foster a thriving community.

The development of The Chambray exemplifies the kind of proactive economic growth that occurs when determined private developers and responsive local governance work in concert. It’s a testament to the power of targeted investment in enhancing a community’s unique appeal, drawing visitors, and creating new opportunities for residents and businesses alike.

A New Hub for Hospitality and Commerce

The Chambray, a five-story lodge featuring 125 rooms, is a JdV by Hyatt property developed by DSM Real Estate Partners and Stafford Development Company, with operations managed by The Indigo Road Hospitality Group. Located at 1075 Alpharetta Street, where Alpharetta Highway meets Fraser Street, it is strategically positioned about two blocks east of the popular Canton Street, known for its dynamic food and beverage scene. The hotel is anticipated to open its doors in summer 2027 and represents an estimated $30 million investment, with funding provided by Nuveen Green Capital.

This initiative directly addresses a recognized need in downtown Roswell for additional hotel accommodations, which are considered vital for channeling visitors and boosting business-related spending. The project’s design draws inspiration from Roswell’s rich history as a textile town, promising a guest experience that is both modern and rooted in local heritage.

Driving Economic Growth Through Strategic Development

The economic benefits projected from The Chambray are substantial. It is expected to create approximately 350 construction jobs during its development phase and an additional 30 permanent positions upon completion. These numbers underscore the immediate and lasting impact that private sector initiatives, particularly in the hospitality industry, can have on local employment and economic stability. The hotel aims to strengthen Roswell’s tourism sector and drive business activity throughout the Historic District, fostering a more robust local economy.

Furthermore, the inclusion of diverse amenities such as two new restaurants—Okujo, a rooftop sushi concept, and Onos, a coastal Mediterranean restaurant—along with a coffee and pastry bar, 2,300 square feet of meeting space, and a fully equipped fitness center, ensures that The Chambray will serve as a comprehensive destination. This multi-faceted approach enhances visitor experience and provides additional venues for local engagement and small-business resilience.

Innovative Public-Private Partnership: The RDFP Model

A noteworthy aspect of The Chambray’s journey is the support it received through the Roswell Development Finance Program (RDFP), a new initiative approved by the Roswell City Council. The RDFP is designed to facilitate commercial development, especially for projects like boutique hotels that might face challenges securing traditional third-party financing. This program provides access to long-term, fixed-rate capital for developments that also integrate water conservation, energy efficiency, and resiliency improvements, structured through a voluntary special tax assessment repayment.

Crucially, the city’s role in the RDFP is purely administrative, involving the collection and remittance of special assessment payments, and does not incur any financial liability for the city or its taxpayers. This model illustrates a balanced approach to economic development, where local government acts as a facilitator, reducing risk for developers and lenders while encouraging sustainable, high-quality projects that align with community needs. Such innovative, limited-regulation frameworks can significantly accelerate economic growth by making private investments more feasible and attractive.

Lessons for Lowcountry Economic Growth

The success story of The Chambray in Roswell offers valuable insights for Charleston SC business leaders and policymakers. The emphasis on private investment, entrepreneurial innovation, and a supportive, yet fiscally responsible, government framework demonstrates a pathway for sustainable Lowcountry economic growth. By identifying specific market needs, like hotel capacity, and creating programs that reduce financial hurdles without direct taxpayer risk, cities can foster environments where small-business resilience and larger development projects flourish. Charleston County economy can benefit from examining similar strategies that empower private enterprise to lead in job creation and community enrichment, while upholding the unique character of our neighborhoods and ensuring a vibrant future for South Carolina entrepreneurs.

Frequently Asked Questions

What is The Chambray hotel?

The Chambray is a five-story, 125-room boutique hotel, part of the JdV by Hyatt collection, currently under development in Roswell, Georgia.

Where is The Chambray located?

The Chambray is located at 1075 Alpharetta Street, Roswell, GA, at the intersection of Alpharetta Highway and Fraser Street, approximately two blocks east of Canton Street.

Who are the developers and operators of The Chambray?

The Chambray is developed by DSM Real Estate Partners and Stafford Development Company, and it will be operated by The Indigo Road Hospitality Group (IRHG).

When is The Chambray expected to open?

The Chambray is anticipated to open in summer 2027.

What is the estimated investment for The Chambray and its economic impact?

The project represents an estimated $30 million investment and is expected to generate approximately 350 construction jobs and 30 permanent positions.

How is the City of Roswell supporting this development?

The Roswell City Council approved the city’s first loan under the new Roswell Development Finance Program (RDFP) to support The Chambray. The RDFP provides access to long-term, fixed-rate capital for projects incorporating water conservation, energy efficiency, and resiliency improvements, using a voluntary special tax assessment repayment structure. The city’s role is administrative only, without financial liability.

Key Features of The Chambray Hotel Project

Feature	Detail
Project Name	The Chambray
Location	1075 Alpharetta Street, Roswell, GA (near Canton Street)
Type	Boutique Hotel (JdV by Hyatt collection)
Developers	DSM Real Estate Partners, Stafford Development Company
Operator	The Indigo Road Hospitality Group (IRHG)
Rooms	125
Estimated Investment	$30 million
Anticipated Opening	Summer 2027
Job Creation	~350 construction jobs, ~30 permanent jobs
Key Amenities	Rooftop sushi restaurant (Okujo), coastal Mediterranean restaurant (Onos), coffee/pastry bar, 2,300 sq ft meeting space, fitness center
City Support Program	Roswell Development Finance Program (RDFP)
City Financial Liability	None (administrative role only)