January 29, 2026

West Coast Pretzel Chain Expands into Charleston

Summerville, Charleston SC, January 29, 2026

Wetzel’s Pretzels, a popular California-based chain, has opened its first South Carolina location in Summerville, marking a significant expansion for the brand. Operated by local franchisees Mathieu and Hannah Rajaonah, this new store showcases a successful store-within-a-store model inside Walmart, enhancing consumer access to freshly baked pretzels. Their entrepreneurial venture adds to the region’s economic growth by creating job opportunities and diversifying local offerings. The Rajaonahs have future plans for further expansion in South Carolina, demonstrating their commitment to the local business landscape.

Charleston, SC

West Coast Pretzel Chain Brings Fresh Opportunity to the Lowcountry

A taste of the West Coast has arrived in the Charleston area, marking a new chapter for both a popular pretzel brand and local entrepreneurship. This expansion highlights the dynamic spirit of small-business owners and the enduring appeal of the Lowcountry’s economic landscape.

The arrival of this new business is a testament to the robust entrepreneurial drive that continues to fuel regional economic growth. When innovative individuals identify market opportunities and commit to establishing new ventures, it not only expands consumer choice but also strengthens the local job market. This latest development underscores the positive environment for businesses willing to invest and grow within our vibrant community, showcasing how private enterprise contributes to a flourishing economy.

A California Brand Establishes Roots in South Carolina

Wetzel’s Pretzels, a well-known California-based chain, has opened its first brick-and-mortar location in South Carolina, situated inside the Walmart on Dorchester Road in Summerville. This significant opening expands the company’s presence into a new state, bringing its fresh, hand-rolled pretzels to Lowcountry residents. The chain, which began in 1994, now boasts over 450 locations across the nation, demonstrating a consistent track record of growth and customer appeal.

Local Vision, National Brand: The Rajaonah Entrepreneurial Story

The new Summerville bakery is under the dedicated operation of Mathieu and Hannah Rajaonah, first-time franchisees who have made the Charleston area their home since relocating in 2025. Their decision to invest in a Wetzel’s Pretzels franchise was driven by a desire for a business venture offering both operational simplicity and significant growth potential. Having previously owned a franchise business in Arizona, the Rajaonahs bring valuable experience and a clear vision for introducing the brand to South Carolina consumers. They are already planning for a second location to open in 2027, showcasing their commitment to expanding their entrepreneurial footprint in the state.

Strategic Growth: The Store-Within-A-Store Model

Wetzel’s Pretzels’ expansion into the Summerville Walmart utilizes a strategic store-within-a-store model, designed to capture high-traffic retail opportunities. This innovative approach allows shoppers to conveniently enjoy freshly baked snacks during their errands, enhancing the overall consumer experience. This compact buildout demonstrates the adaptability of modern franchise models, enabling businesses to integrate effectively within existing large retail footprints. The success of such partnerships between dominant brands like Wetzel’s Pretzels and Walmart has been notable nationwide, with locations often exceeding performance expectations. This model illustrates how businesses can thrive by leveraging existing infrastructure, reducing some of the traditional barriers to market entry and fostering efficient private sector collaboration.

Energizing the Lowcountry Economic Growth

The establishment of new businesses like Wetzel’s Pretzels in Summerville contributes positively to the broader Lowcountry economic growth and strengthens the local Charleston SC business community. New ventures create job opportunities, stimulate local spending, and diversify the commercial offerings available to residents and visitors. The region has consistently shown itself to be a vibrant hub for innovation and entrepreneurship, with thousands of new businesses starting up annually. This opening aligns with Charleston County’s ongoing efforts to attract and nurture businesses, ensuring a dynamic and competitive market environment. Furthermore, an increased focus on innovation in the Charleston area could boost projected economic growth significantly by 2040, adding billions in regional economic output and earnings.

Charleston’s Commitment to Entrepreneurial Innovation

Charleston’s economic landscape is characterized by a strong commitment to entrepreneurial innovation and supporting Charleston small business. Regional leaders are actively investing in resources to help entrepreneurs thrive, evidenced by initiatives like the Mount Pleasant Harbor Entrepreneur Center. The state of South Carolina has also witnessed a substantial increase in capital invested in startups, reflecting a flourishing entrepreneurial culture. Programs such as the Lowcountry Business Accelerator further equip local business owners with the tools and mentorship needed to scale their operations and achieve sustained growth. This supportive ecosystem provides a fertile ground for both new ventures and established brands to succeed, fostering a healthy environment for commerce and personal achievement.

The arrival of Wetzel’s Pretzels in Summerville is more than just a new snack option; it’s a vibrant example of entrepreneurial spirit and strategic business development at play in the Lowcountry. As Mathieu and Hannah Rajaonah embark on this exciting journey, their success will undoubtedly add to the economic vitality of our region. Supporting new businesses like theirs helps reinforce the positive cycle of investment, innovation, and community prosperity that defines Charleston County economy. We encourage all residents to welcome and support this latest addition to our thriving business landscape, and stay engaged with the unfolding stories of growth and achievement in Charleston’s economic future.

Frequently Asked Questions

What West Coast pretzel chain opened its first South Carolina location?

Wetzel’s Pretzels, a California-based chain, has opened its first brick-and-mortar shop in South Carolina.

Where is the first Wetzel’s Pretzels located in South Carolina?

The first Wetzel’s Pretzels in South Carolina is located inside the Walmart on Dorchester Road in Summerville.

Who are the franchisees operating the new Wetzel’s Pretzels in Summerville?

The new bakery is operated by Mathieu and Hannah Rajaonah, who are first-time franchisees for Wetzel’s Pretzels.

What is the expansion plan for Wetzel’s Pretzels in South Carolina?

Mathieu and Hannah Rajaonah plan to open a second Wetzel’s Pretzels location in South Carolina in 2027.

How many locations does Wetzel’s Pretzels have nationwide?

Wetzel’s Pretzels, founded in 1994, has over 450 locations nationwide.

Key Features of Wetzel’s Pretzels’ Summerville Opening

Feature	Detail	Scope
Pretzel Chain	Wetzel’s Pretzels (California-based)	Nationwide
First SC Location	Summerville, inside Walmart on Dorchester Road	State-level
Franchise Operators	Mathieu and Hannah Rajaonah	Local
Business Model	Store-within-a-store inside Walmart	Nationwide strategy
Founded Year	1994	Nationwide
Total Locations	Over 450	Nationwide
Future Expansion	Second SC location planned for 2027	State-level