What local drink mix company has seen significant growth in the Lowcountry?

Charleston Mix, a Bloody Mary mix company, has seen significant growth in the Lowcountry.

When was Charleston Mix founded?

Charleston Mix was founded in 2009 by Ryan Eleuteri.

What kind of growth has Charleston Mix experienced?

Charleston Mix achieved over 40 percent dollar and unit growth for three consecutive years. It is also the only craft brand in the top 10 with market share growth, and the only top 10 brand with double-digit growth in both dollar and unit sales.

How does Charleston Mix rank nationally?

Charleston Mix has risen to number five in the nation for Bloody Mary mix sales, up from tenth place. It is the #1 Craft Bloody Mary mix and the #3 overall best-selling brand nationally.

Has Charleston Mix expanded internationally?

Yes, Charleston Mix has expanded distribution to the Caribbean, Latin America, and USA Duty Free through a partnership with Monarq.

What is the role of small businesses in the Lowcountry economy?

Small businesses are the backbone of the economy in Lowcountry South Carolina, making up 99.4% of all businesses in the state and employing 46.9% of its workforce.

What are South Carolina's efforts to reduce regulatory burden?

Legislative efforts are underway to reduce the number of regulatory requirements in South Carolina by 25 percent. This could boost real GDP growth by 0.7 percentage points annually and allow the state's economy to expand by an additional $10.273 billion over five years and $23.648 billion over ten years.

January 28, 2026

Lowcountry Flavor Fuels National Market Expansion

Charleston, SC, January 28, 2026

Charleston Mix, a local drink mix company, has showcased remarkable growth and national recognition, highlighting the entrepreneurial spirit of Charleston. This success story is a testament to quality craftsmanship and innovation, as the company continues to expand its reach across the country and internationally. With bold flavors and high-quality ingredients, Charleston Mix exemplifies how local ingenuity can lead to significant economic impact in the region.

Charleston, SC

Lowcountry Flavor Fuels National Market Expansion

Charleston’s entrepreneurial spirit shines as a local drink mix company achieves remarkable growth and national recognition, underscoring the power of innovation and dedicated craftsmanship.

The Lowcountry region continues to demonstrate its vibrant economic dynamism, largely propelled by the determined spirit of its local entrepreneurs. Amidst a landscape often characterized by both tradition and innovation, businesses in Charleston, SC, are carving out significant niches, expanding their reach far beyond state lines. This success story is a testament to the power of a clear vision, consistent quality, and the benefits of an environment that, through various initiatives and a focus on reducing barriers, encourages small business resilience and growth. The sustained expansion of homegrown companies not only creates jobs but also solidifies Charleston’s reputation as a hub for innovative ventures, proving that local ingenuity can indeed translate into national impact.

Small businesses form the very backbone of the economy in Lowcountry South Carolina. They comprise 99.4% of all businesses in the state and are responsible for employing 46.9% of its workforce. These enterprises are crucial for job creation, revenue generation, and the overall economic development of the region. The success of local ventures like the rapidly expanding Charleston Mix drink company highlights how personal achievement and entrepreneurial drive can contribute significantly to the broader Charleston County economy, inspiring further investment and innovation across diverse sectors.

From Local Roots to National Reach: The Charleston Mix Story

The journey of Charleston Mix, a craft Bloody Mary mix company, began in 2009 with founder Ryan Eleuteri’s vision to create a superior product. From its inception, the company focused on delivering bold flavor through high-quality, all-natural ingredients, many of which have been staples in the Lowcountry pantry for centuries. This commitment to quality and regional authenticity laid the groundwork for what would become a remarkable expansion story.

A Recipe for Growth: Innovation and Market Dominance

Charleston Mix has demonstrated impressive and consistent growth, achieving over 40 percent dollar and unit growth for three consecutive years. This robust performance sets it apart in a competitive market. It is recognized as the only craft brand within the top 10 that has seen growth in its share of the market. Furthermore, it stands as the sole top 10 brand to experience double-digit growth in both dollar and unit sales, while other established brands in the category have either remained flat or seen declines. These figures underscore the company’s innovative approach and its ability to capture consumer interest effectively. The brand has risen significantly in national rankings for Bloody Mary mix sales, climbing from tenth place to the fifth position in a single year. Currently, it holds the distinction of being the #1 Craft Bloody Mary mix and the #3 overall best-selling brand nationally. Its signature flavors, “Bold & Spicy” and “Fresh & Veggie,” crafted with unique blends like habanero mash and carrot juice, exemplify the company’s dedication to distinctive taste profiles.

Expanding Horizons: Nationwide and International Footprint

The success of Charleston Mix extends beyond impressive sales figures within its home region. The company has achieved nationwide distribution, making its products accessible across the country. Its growth trajectory in the core Southeast footprint continues to be strong, complemented by rapid expansion through new state distributor relationships and authorizations with large chain retailers. This strategic expansion has included entering markets such as Wisconsin, known as the “Bloody Mary Capital of the World,” and establishing a significant presence in the New England market. Additionally, Charleston Mix has embarked on international distribution, partnering to launch across the Caribbean, Latin America, and USA Duty Free markets. This global reach signifies a new chapter for the Lowcountry brand, demonstrating how local entrepreneurial innovation can achieve broad commercial success.

The Lowcountry’s Entrepreneurial Engine: More Than Just Mixes

The success of Charleston Mix is indicative of a broader trend within the Lowcountry. Charleston is increasingly recognized as a hub for innovation and entrepreneurship. In 2022, approximately 22,000 new businesses were established in the region, reflecting a dynamic entrepreneurial ecosystem. Another example of local success is Bittermilk, a cocktail mix company co-founded by Joe Raya, which has seen its business “skyrocket” with products sold across the country. This flourishing environment is further supported by a significant increase in private investment, with South Carolina witnessing a 27.5x increase in capital invested in startups since 2011. Such investment is critical for nurturing new ventures and scaling existing ones, ensuring sustained Lowcountry economic growth.

Fostering a Pro-Growth Environment: The Role of Sound Policy

The growth of companies like Charleston Mix is not solely dependent on individual entrepreneurial drive but also benefits from a supportive economic climate. In South Carolina, there are ongoing legislative efforts aimed at reducing the number of regulatory requirements by 25 percent. Research suggests that systematic regulatory reform, including initiatives like the “Small Business Regulatory Freedom Act,” can significantly boost economic growth by reducing burdens on businesses. Such reforms are associated with increased innovation, job growth, and enhanced competitiveness. Studies indicate that a 25 percent reduction in regulatory requirements could lead to an annual increase of 0.7 percentage points in real GDP growth for South Carolina, potentially expanding the state’s economy by an additional $10.273 billion over five years and $23.648 billion over ten years. South Carolina is currently the 36th most regulated state in the nation, indicating ample opportunity for policymakers to actively cut red tape and further reverse slower economic growth patterns. These efforts aim to create a more efficient and less burdensome environment, allowing South Carolina entrepreneurs to focus more on innovation and expansion.

Community and Commerce: A Symbiotic Relationship

The success of Charleston small business ventures like Charleston Mix reinforces the idea that a thriving local economy is deeply intertwined with its community. The products often draw inspiration from local heritage and ingredients, fostering a sense of pride and identity. As these businesses grow, they create jobs, support local supply chains, and contribute to the unique character of the Lowcountry. Community support, in turn, plays a crucial role in the initial and ongoing success of these businesses, creating a positive feedback loop that strengthens the overall Charleston SC business landscape. The sustained success of such innovative local companies illustrates a strong model for economic prosperity driven by both individual initiative and a favorable business environment.

The remarkable growth of Charleston Mix exemplifies the entrepreneurial spirit and economic vitality present throughout the Lowcountry. From its humble beginnings to its current national and international acclaim, this company’s journey highlights the positive impact of local innovation and dedicated leadership. As Charleston County economy continues to expand, driven by the determination of South Carolina entrepreneurs and supported by an increasingly pro-growth regulatory environment, the future remains bright for local businesses. We encourage all residents to continue supporting our local businesses, recognizing that every purchase contributes to the broader prosperity and unique character of our beloved Charleston.

Frequently Asked Questions About Lowcountry Drink Mix Company Growth

What local drink mix company has seen significant growth in the Lowcountry?

Charleston Mix, a Bloody Mary mix company, has seen significant growth in the Lowcountry.
When was Charleston Mix founded?

Charleston Mix was founded in 2009 by Ryan Eleuteri.
What kind of growth has Charleston Mix experienced?

Charleston Mix achieved over 40 percent dollar and unit growth for three consecutive years. It is also the only craft brand in the top 10 with market share growth, and the only top 10 brand with double-digit growth in both dollar and unit sales.
How does Charleston Mix rank nationally?

Charleston Mix has risen to number five in the nation for Bloody Mary mix sales, up from tenth place. It is the #1 Craft Bloody Mary mix and the #3 overall best-selling brand nationally.
Has Charleston Mix expanded internationally?

Yes, Charleston Mix has expanded distribution to the Caribbean, Latin America, and USA Duty Free through a partnership with Monarq.
What is the role of small businesses in the Lowcountry economy?

Small businesses are the backbone of the economy in Lowcountry South Carolina, making up 99.4% of all businesses in the state and employing 46.9% of its workforce.
What are South Carolina’s efforts to reduce regulatory burden?

Legislative efforts are underway to reduce the number of regulatory requirements in South Carolina by 25 percent. This could boost real GDP growth by 0.7 percentage points annually and allow the state’s economy to expand by an additional $10.273 billion over five years and $23.648 billion over ten years.

Key Features of Charleston Mix’s Growth

Feature	Description	Scope
Founding Year	2009	Local (Charleston, SC)
Growth Rate (Dollar & Unit)	Over 40% for three consecutive years	Nationwide
Craft Bloody Mary Mix Ranking	#1 Craft Bloody Mary mix	Nationwide
Overall Bloody Mary Mix Ranking	#3 overall best-selling brand	Nationwide
Distribution	Nationwide; expanded to Caribbean, Latin America, USA Duty Free	Nationwide and International
Product Philosophy	Bold flavor and high-quality natural ingredients	Product Specific
Impact on State Economy from Regulatory Reform	Potential additional $10.273 billion over five years and $23.648 billion over ten years	State-level