Charleston, South Carolina, September 18, 2025
News Summary
Shaker Recruitment Marketing has announced the acquisition of exaqueo, a Charleston-based employer brand consultancy. This strategic move aims to merge the creative marketing capabilities of Shaker with the data-driven strategies of exaqueo, enhancing services for clients in an evolving talent landscape. The collaboration seeks to provide a comprehensive experience, helping clients effectively compete for top talent while underscoring the importance of strong employer branding in recruitment.
Charleston, South Carolina – Shaker Recruitment Marketing Acquires exaqueo
Shaker Recruitment Marketing has announced its acquisition of exaqueo, a Charleston-based employer brand consultancy. This strategic move is set to merge the strengths of two leaders in the employer branding sector, enhancing the array of services offered to clients navigating the complex talent landscape.
exaqueo is globally recognized for its expertise in employer branding and talent marketing. The acquisition leverages Shaker’s creative marketing capabilities alongside exaqueo’s data-driven strategies, combining these strengths to deliver a comprehensive experience from uncovering employer brand insights to implementing these brands throughout the talent journey.
The partnership is structured to provide a holistic approach that addresses clients’ complex talent needs more effectively. A representative from Shaker indicated that the acquisition demonstrates the company’s belief in the transformative power of employer branding.
Objectives of the Acquisition
The collaboration aims to help clients effectively compete and grow in the evolving talent landscape. With this acquisition, Shaker aims to enhance its resources while maintaining a commitment to effective employer branding. Susan LaMotte, the Founder and CEO of exaqueo, will integrate her leadership and the exaqueo team into Shaker, bringing their substantial expertise in employer branding and talent strategy.
Impact on the Industry
This acquisition is indicative of a broader trend within the recruitment industry where merging expertise enhances value offerings. Companies are increasingly recognizing the importance of strong employer branding in attracting and retaining top talent. By combining creative marketing with a robust, data-driven approach, the newly merged entity can help clients craft compelling narratives that resonate with their target audiences.
Background on Shaker Recruitment Marketing
Shaker Recruitment Marketing, known for its cutting-edge recruitment marketing solutions, has established itself as a leader in the field. By acquiring exaqueo, Shaker intends to broaden its capabilities and extend its service offerings, responding to the pressing needs of employers seeking innovative solutions in talent acquisition.
As businesses face intense competition for qualified candidates, the focus on employer branding is more critical than ever. This strategic alignment between Shaker and exaqueo is expected to yield improved outcomes for their collective client base, providing essential resources for navigating today’s competitive hiring environment.
Conclusion
This acquisition marks a significant milestone for both Shaker Recruitment Marketing and exaqueo, setting the stage for enhanced services tailored to the needs of clients in the recruitment marketing sphere. As the partnership unfolds, it will be intriguing to see how these combined forces influence the future of employer branding.
FAQ
What company has acquired exaqueo?
Shaker Recruitment Marketing has announced its acquisition of exaqueo, a Charleston-based employer brand consultancy.
What expertise does exaqueo provide?
exaqueo is globally recognized for its expertise in employer branding and talent marketing.
What is the goal of combining Shaker and exaqueo?
The partnership aims to provide a comprehensive experience from uncovering employer brand insights to implementing these brands throughout the talent journey.
What does Shaker believe about employer branding?
A representative from Shaker stated the acquisition reflects their belief in the transformative power of employer branding.
Who will join Shaker from exaqueo?
Susan LaMotte, Founder and CEO of exaqueo, and the exaqueo team will integrate into Shaker, contributing their expertise in employer branding and talent strategy.
Key Features of the Acquisition
| Feature | Description |
|---|---|
| Acquisition | Shaker Recruitment Marketing acquires exaqueo to enhance employer branding services. |
| Expertise | exaqueo is known for its skills in employer branding and talent marketing on a global scale. |
| Combined Strengths | Merging Shaker’s creative marketing and exaqueo’s data-driven strategies. |
| Comprehensive Experience | Providing insights and implementing employer brands throughout the talent journey. |
| Commitment | Maintaining a commitment to effective employer branding services even after the acquisition. |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Charleston Business: Marketing Firm Acquires exaqueo
- Wikipedia: Employer Branding
- Charleston Business: Shaker Recruitment Marketing Announces Acquisition
- Google Search: Talent Marketing
- Encyclopedia Britannica: Recruitment
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