Isle of Palms, South Carolina, August 27, 2025
News Summary
The Castle House, a unique coastal retreat in Isle of Palms, South Carolina, has captured attention after being featured on social media. Listed for $3.85 million and now reduced to $3,495,000, this luxurious property includes four bedrooms, five bathrooms, and a host of high-end amenities. Its appeal is amplified by stunning outdoor spaces and a strategic location just blocks from the beach, attracting significant online engagement since its debut.
Isle of Palms
The “Castle House,” a unique coastal retreat located at 3 Cross Lane in Isle of Palms, South Carolina, has gained considerable popularity on social media following its feature on the Instagram account Zillow Gone Wild on August 16, 2025. Initially listed for $3.85 million in March 2025, the asking price has since been reduced to $3,495,000 as of August 2025. The property is still active on the market and showcases a grand structure combined with resort-style amenities.
Spanning 5,074 square feet, the Castle House includes four bedrooms, five bathrooms, and two garages. Additional living space is provided by a fifth bonus area that serves as a mother-in-law suite with its own entrance. A dedicated office and a gourmet kitchen equipped with a quartz island and high-end appliances add to the property’s appeal. The upstairs owner’s suite features a private balcony, a spa-like bathroom, and a custom walk-in closet, enhancing the luxurious living experience.
In terms of outdoor amenities, the property boasts a 2,500 square foot rooftop terrace, a heated saltwater pool, and two putting greens, all providing stunning views of the island. Built in 2007, the home is conveniently located just three blocks from the beach and comes fully furnished, making it a desirable choice for potential buyers.
Popularity and Online Engagement
Since its feature on Zillow Gone Wild, the Castle House has received significant online engagement. Viewers have expressed interest and enthusiasm through comments, reflecting the property’s distinctive appeal. Comments like “Isle take it!” highlight the potential attraction it holds for buyers and social media users alike.
Market Context and Real Estate Trends
The property stands out not only for its unique design but also for its blend of coastal charm and durability, thanks to its insulated concrete form construction. This makes it distinct from typical beach houses in the area, according to local real estate perspectives. The Isle of Palms has experienced changing market dynamics, with a median sales price of $1.9 million reported in July 2025, reflecting a decline from previous years. Homes are now taking longer to sell, and an increasing number of listings are being removed from the market, indicating a notable shift in buying patterns.
Despite the challenge in the market, the Castle House’s distinctive features and social media exposure provide a compelling narrative for potential buyers. Its architecture shares a traditional feel reminiscent of classic homes in downtown Charleston, appealing to those searching for a luxury coastal retreat.
Conclusion
With its Instagram fame, luxurious amenities, and strategic location, the Castle House is making a significant mark in the Isle of Palms real estate landscape. As the coastal retreat remains actively listed, it invites those interested in unique properties to consider its offerings as an alternative to conventional beach houses.
FAQ Section
What is the location of the Castle House?
The Castle House is located at 3 Cross Lane, Isle of Palms, South Carolina.
How many bedrooms and bathrooms does the Castle House have?
The Castle House features four bedrooms and five bathrooms.
What are some notable features of the Castle House?
Notable features include a rooftop terrace, a heated saltwater pool, a gourmet kitchen, and a mother-in-law suite.
What was the initial listing price of the Castle House?
The Castle House was initially listed for $3.85 million.
Is the Castle House still on the market?
Yes, as of August 2025, the Castle House is still actively listed on the market.
Key Features of the Castle House
| Feature | Description |
|---|---|
| Location | 3 Cross Lane, Isle of Palms, SC |
| Size | 5,074 square feet |
| Bedrooms | 4 |
| Bathrooms | 5 |
| Additional Living Space | Mother-in-law suite |
| Features | Rooftop terrace, heated saltwater pool |
| Initial Listing Price | $3.85 million |
| Current Price | $3,495,000 |
Deeper Dive: News & Info About This Topic
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Additional Resources
- Island Packet
- Post and Courier – Beach Castle Sale
- ABC News 4 – Beachfront House Demolition
- World Atlas – Beautiful Small Towns in SC
- Netflix – Outer Banks Filming Location Guide
- Wikipedia: Isle of Palms
- Google Search: Isle of Palms real estate
- Google Scholar: Isle of Palms real estate market
- Encyclopedia Britannica: Isle of Palms
- Google News: Isle of Palms

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