Charleston SC, August 15, 2025
News Summary
Soirée All Day, a local stationery company in Charleston, SC, gained national attention after its notecard set was featured in the acclaimed Prime Video series, The Summer I Turned Pretty. The design, showcasing a blue scallop wave pattern, is given as an engagement gift in a pivotal scene of Season 3, Episode 6, aired on August 12, 2025. Owner Hollis Gallagher, who started the company during the pandemic, expresses joy and pride at the recognition, reinforcing her belief in the power of thoughtfully designed stationery to connect people.
Charleston, SC – Soirée All Day, a local stationery company, gained significant recognition after its products were featured in a recent episode of the popular Prime Video series, The Summer I Turned Pretty. The notecard set, designed with a blue scallop wave pattern, appears in Season 3, Episode 6, which aired on August 12, 2025. In a pivotal scene, the character Isabel “Belly” Conklin receives the notecards as an engagement gift, delighting fans and viewers alike.
The business is owned by Hollis Gallagher, who launched Soirée All Day in 2020 following her layoff during the COVID-19 pandemic. While caring for her infant daughter, Gallagher discovered her passion for creating stationery and opened an Etsy shop, where she fulfilled the order for the notecards months before learning of their inclusion in the hit show.
Gallagher enjoyed a moment of surprise and excitement when she learned about the feature from a friend who watched the episode in Chicago. The scene showcases Belly reacting to her new last name, “Fisher,” printed elegantly on the notecards.
The Summer I Turned Pretty has captured the attention of millions, boasting 25 million viewers in the week following the premiere of Season 3. The series centers around a love triangle involving Belly and the Fisher brothers, Conrad and Jeremiah, leading to divided fan loyalty between “Team Conrad” and “Team Jeremiah.”
Having lived in the Charleston area since 2007, Gallagher is enthusiastic about her business and the recent recognition. The feature in the series has rekindled her passion for Soirée All Day, reaffirming her belief that thoughtfully designed stationery fosters connections among people. This guiding principle was at the heart of her motivation when she started the company.
The notecard scene in the show occurs approximately at the 30-minute mark of Episode 6, illustrating the significance of Gallagher’s work in the context of emotional moments on screen. The unique design of her notecards, which celebrates special life events, stands at the intersection of creativity and personal connection, resonating with audiences who appreciate heartfelt stationery.
Gallagher’s journey from being laid off to running her own stationery brand is a testament to resilience and creativity during challenging times. She remains committed to producing products that capture meaningful moments in life, envisioning stationery as a medium for fostering relationships.
Conclusion
The feature of Soirée All Day’s notecards in The Summer I Turned Pretty not only highlights the talent of local artisans in Charleston but also emphasizes the power of community and creativity in achieving success. Gallagher’s story serves as an inspiration for aspiring entrepreneurs and highlights the potential for small businesses to gain national recognition through unique and intentional designs.
Frequently Asked Questions
What is Soirée All Day?
Soirée All Day is a stationery company based in Charleston, SC, founded by Hollis Gallagher in 2020. The company specializes in designing and producing personalized notecards and stationery products.
How did Soirée All Day gain recognition?
The company gained recognition when its notecard set was featured in the hit series The Summer I Turned Pretty, specifically in Season 3, Episode 6, which aired on August 12, 2025.
What design is featured on the notecard?
The notecard features a blue scallop wave design, which symbolizes a coastal aesthetic that is particularly cherished in the Charleston area.
How did Gallagher feel about the feature in the show?
Gallagher expressed surprise and joy at seeing her products featured in The Summer I Turned Pretty, referring to it as a “pinch-me moment” that reinforced her passion for her business.
Key Features of Soirée All Day’s Notecards
| Feature | Description |
|---|---|
| Design | Blue scallop wave pattern |
| Occasion | Engagement gift in the show |
| Airing Date | August 12, 2025 |
| Episode | Season 3, Episode 6 |
| Viewership | 25 million viewers in one week following premiere |
| Founder | Hollis Gallagher |
| Year Established | 2020 |
Deeper Dive: News & Info About This Topic
HERE Resources
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Additional Resources
- Post and Courier: Charleston Business – The Summer I Turned Pretty
- Cosmopolitan: The Summer I Turned Pretty Filming Locations
- People: Where Was The Summer I Turned Pretty Filmed?
- Charleston City Paper: Go-To Restaurants in Charleston
- Decider: Todd Chrisley and Southern Charm
- Wikipedia: The Summer I Turned Pretty
- Google Search: The Summer I Turned Pretty
- Encyclopedia Britannica: The Summer I Turned Pretty
- Google News: The Summer I Turned Pretty
Author: STAFF HERE CHARLESTON
The CHARLESTON STAFF WRITER represents the experienced team at HEREcharleston.com, your go-to source for actionable local news and information in Charleston, Charleston County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Spoleto Festival USA, Charleston Wine + Food Festival, and the MOJA Festival. Our coverage extends to key organizations like the Charleston Metro Chamber of Commerce and the Charleston Museum, plus leading businesses in tourism and maritime industries that power the local economy such as South Carolina Ports Authority and the Charleston Visitor Center. As part of the broader HERE network, including HEREaiken.com, HEREbeaufort.com, HEREchapin.com, HEREcharleston.com, HEREclinton.com, HEREcolumbia.com, HEREgeorgetown.com, HEREgreenwood.com, HEREgreenville.com, HEREhiltonhead.com, HEREirmo.com, HEREmyrtlebeach.com, HEREnewberry.com, HERErockhill.com, HEREspartanburg.com, HEREaustin.com, HEREcollegestation.com, HEREdallas.com, HEREhouston.com, and HEREsanantonio.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
